Welcome! Â Glad youâ€™re here.
Why create a new fed cattle andÂ beef-focused website and is it worth your time to stop by?
Our intention is that â€œThe Beefâ€ beÂ a place for frank talk about extreme market conditions and changing times in our industry, the reasonsÂ for them, and the possible strategies to adapt to survive. We intend to askÂ questions, and delve into market topics that might be considered controversial orÂ even uncomfortable to discuss. If youâ€™re not getting a fresh point of view on the market here, weâ€™re not doing our job.
We are in the midst of enormousÂ changes: the ways cattle feeders and beef packers conduct business; questionsÂ about the current state of price discovery; escalating capital requirements toÂ name a few. So we decided it was time to talk about them- often. Our goal inÂ doing so is to gain some understanding which hopefully broadens thoughtÂ processes and enhances decision-making.
The U.S. beef business epitomizesÂ whatâ€™s best about self motivated, independent, resilient American businessesÂ and goes to the very heart of capitalism. We may be in the midst of change, butÂ that fact is one that does not needÂ changing.
We hope to see you here often.Â â€‹â€‹